Playing off the idea of glamour squads and instagram selfies, this concept was developed for the 2016 campaign. Using a filter to create an Instagram feel over stock photography of pets being groomed provided a unique feel to the photos. The playful use of hashtags makes this a fun campaign for the attendees and encourages social media interaction. The show saw a 17% increase in attendance as a result of this campaign.
Art of the Show Winner (First Place):
Print Advertising, Under 75,000 net square feet